Baur au Lac Data Protection

This Privacy Policy describes how your personal information is collected, used and shared when you visit or shop at (the "Site").


When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. When you browse the Website, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "device information".

We collect device information using the following technologies:

    - Cookies" are data files that are stored on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit

    - Log files" track actions on the website and collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.

    - Web beacons", "tags" and "pixels" are electronic files that record information about how you browse the website.

When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email addresses and telephone numbers). We refer to this information as "Order Information".

When we refer to "personal data" in this privacy policy, we mean both device data and order data.


We generally use the order information we collect to fulfil orders placed through the Website (including processing your payment information, organising shipping and sending invoices and/or order confirmations). In addition, we use this order information to:

To communicate with you;

to review our orders for potential risk or fraud; and

if it corresponds to the preferences you have communicated, in order to send you information or advertising about our products or services.

We use the device information we collect to identify potential risks and fraud (in particular, your IP address) and to generally improve and optimise our website (for example, by creating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).


We share your personal data with third parties to help us use your personal data as described above. For example, we use Shopify to run our online shop - you can read more about how Shopify uses your personal data here: We also use Google Analytics to help us understand how our customers use the website. You can read more about how Google uses your personal data here: You can also opt out of Google Analytics here:

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your personal information to send you targeted advertising or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, please see the Network Advertising Initiative ("NAI") educational page at

You can disable targeted advertising by:



    GOOGLE -

    BING -

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal:


Please note that if we see a "Do Not Track" signal from your browser, we will not change our website's data collection and use practices.


If you are a resident of Europe, you have the right to access the personal data we hold about you and to request that we correct, update or delete your personal data. If you wish to exercise this right, please contact us using the contact information below.

If you are a European resident, please also note that we process your data to fulfil contracts with you (e.g. if you place an order through the website) or to pursue our legitimate business interests as set out above. Please also note that your data will be transferred outside Europe, including Canada and the United States.


If you place an order through the website, we will retain your order information for our records until you ask us to delete that information.


The website is not intended for persons under the age of 18.


We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Talstrasse 1, 8001 Zurich, Switzerland